Establishing and evolving your online presence is more important than ever to SMB success. Whether you’re launching your first website or revamping an established online platform, a well-planned strategy is essential to reach new audiences, generate leads, and drive growth.
Today, fresh marketing strategies—including AI integration, personalized experiences, and immersive digital technologies—are at the forefront of building strong connections with customers across industries like retail, restaurants, hospitality, construction, healthcare, and professional services.
Below is an updated roadmap to craft an effective online presence and multi-channel campaign, along with actionable steps and industry-specific insights.
Laying the Foundation: Research & Strategy
Creating an effective online strategy begins with a thorough understanding of your market landscape. Here’s how to kick-start your efforts:
